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TWO.AM appointed by Hasbro South Africa

Toys are not just for kids – TWO.AM Agency has been awarded the Digital & Social business for Hasbro South Africa, a multinational Branded Toy & Game company.

Hasbro South Africa has several brands of toys and games that are aimed at various demographics. Some of the better-known brands include, Star Wars, Transformers, Monopoly and My Little Pony.

“As soon as the pitch brief hit the studio, the team was in a state of euphoria. Hasbro is a perfect client for any creative agency and any creative wanting to do great work. I’m extremely proud of the team and I look forward to a long lasting relationship with Hasbro South Africa.” said Creative Director, Marco Russolillo.

The team was handed a rather testing brief that required the creatives to channel their inner four-year-old girl to provide creative solutions to the client’s pitch brief.

Tina Hepburn, the office’s resident toy fanatic, is arguably the most excited about the new business.

The main tasks for the team at TWO.AM Agency will include devising creative launch and maintenance strategies for the various brands that have a focus on digital and social media.

“TWO.AM is very excited to work with such a global leader in the Branded Toy & Game industry.

With consumer experiences going beyond the retail space, the client wanted a partner that understands integrated marketing channels and ideas that live beyond said channels.

Hasbro’s fundamental belief in storytelling and immersive entertainment experiences through consumer insights is very true to what we as an agency believe in, and are passionate about.

We are confident that with the Hasbro South Africa team, we will be able to connect the local consumer with their brands successfully.” said Managing Director, Anine de Wet.