TWO.AM Agency signs with MK.
August 2014 marks a memorable month for TWO.AM as DStv’s Afrikaans music channel, MK, signs up for the services offered by the team at TWO.AM.
One of the main tasks for TWO.AM will be communicating MK’s move from television to the online world to the current MK fan base. The team will also be responsible for developing content and integrated creative campaign that will allow MK to reach, and engage with the dynamic young South African.
“We are specifically excited about this new venture as the ever- changing audience forces us to re-evaluate the traditional marketing mix…. constantly. It is the creative spirit of the new young South African that inspires us, and the MK team has the same ambition in reviving the brand so I am looking forward to a very collaborative partnership.” Said Managing Director, Anine de Wet.
“This is a dream signing for the agency. MK has always been a brand that like to take risks and push boundaries, an approach that we at TWO.AM share. I look forward to the coming months, taking those risks and achieving the results that I know we are capable of.” Said Creative Director, Marco Russolillo