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My Little Pony Friendship Tour

With the first official movie being released in 1986, the new My Little Pony full length feature film was met with huge anticipation. We were asked to create a campaign to drive hype and engagement around the film’s upcoming launch. Based on the new movie, where the Pony-pals home is taken over, we asked parents and children to help “Save Equestria” by signing up on the microsite. The more friends they recruited, the more points they’d earn – giving them the chance to win a VIP trip to the My Little Pony: The Movie premiere.