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Dermikelp Radio

Brief:

Create a radio campaign for Dermikelp® Itch Relief Cream

 

Concept:

We’ve all suffered from the proverbial itch at some point in our lives – it’s inevitable. And while some are attainable, there are others that are slightly… more taboo.

This campaign seeks to tap into our darker desires, comparing itches that Dermikelp® can soothe to ones that are best left to the imagination.

 

 

Unhealthy Competition

 

Forbidden Fruit

 

Sale Mania

 

 

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